Finding the balance between you and your audience

Disclaimer: I recently came up with some random blogging advice related to my approach to content creation that I think may be of use to some of my fellow bloggers, so I figured I’d share it here in hopes of helping some people out.

Whenever I create content for this rambly Anime blog of mine, there’s always one thing that I strive to achieve in every piece of my writing:

That of the balance between what I want to talk about, and what I believe my audience would be actually be interested in hearing me talk about.

As most of you are already likely aware, I write this blog from a very personal viewpoint and just about every single one of my posts are based on my own personal experiences and subjective opinions.

However, despite that, I always do my best to convey this personalised take on the medium of Anime, and whatever other mediums I choose to discuss on occasion, in a way that my audience, and others in general, can both relate to it and understand it.

There have been times in the past, where I’ve been far too personal and feel I’ve alienated many readers as a result, due to my experience being far too specific to myself and not conveyed in a way that could be considered relatable to the average reader. Likewise, there have also been plenty of times where I’ve done the complete opposite, and refrained from getting too personal in the fear that my readers may struggle to relate to what I’m trying to say and the point I’m trying to make feels lost as a result.

I feel that the best thing you can do as a content creator, is create content that is both personal to you and also something that people want to see, especially if you want people to understand your viewpoint and where you’re coming from.

And the best way to do this? It’s all to do with how things are worded, at least that’s what I’ve recently learned.

When I write something, I always try to word it in a way that, while personal, is also relatable to the person reading it. If I want to explain why Hunter x Hunter (2011) is my favourite Anime, instead of just going “It’s my favourite because X” and ending it there, I’ll instead finish up with something along the lines of “If you enjoy X from a show, perhaps you’ll enjoy Hunter x Hunter (2011)”. It’s a simple addition, but I feel it makes all the difference.

It’s not the easiest thing in the world to do, and it can often be very difficult to find the balance between writing something that you want to write while also making it something that people will be interested in reading. But when I do achieve that balance, it’s always a wonderful feeling.

It makes me smile!

Of course, I’m not saying that this is the “best” way, nor only way, to do things. Not at all. You’re entitled to approach your content in whichever way you want, but this has always been the way I’ve tried to do things, and I feel it’s benefited me greatly in terms of my creativity and overall reach as a writer.

I hope this was of use, or at least interesting, to some of you!